5 Reasons to Attend a Live Event
Tiffany Henderson with Amanda Scott
Twinkle Star Dance
Dance studio owners and teachers are givers. We give class, we give our time, we give knowledge, just to name a few. Sometimes I find myself mid-season with nothing more to give. This empty feeling is why I attend a live event at the beginning of the year to reignite my passion for teaching and running a successful dance studio business.
Live events are inspiring, motivating, and empowering. The energy that comes from being surrounded by like-minded dance studio owners is contagious. Live Events rekindle my passion for my dance studio business and spark creativity and innovation.
Here are 5 reasons you should attend a Live Event:
- Educational Opportunities - The opportunity to learn something new is one of the biggest draws to attending a live event. While I love attending (and hosting) webinars, there are still some educational benefits you only get from a live, face-to-face setting. Live events give you the opportunity to watch and learn from visual cues, body language, and the overall atmosphere of growth.
- Networking and Friendship - Running a dance studio can sometimes feel like you are alone on an island. Attending live events with other dance studio owners and teachers forges connections with people who share your same passion for dance, teaching, working with kids, and being a #bosslady.
- Marketing Systems - The way we attract and connect with past, present, and future customers is constantly evolving. It’s crucial to the success of our business that we implement new marketing systems and strategies to continue to attract our target customers - the Millennial Mom. Live Events at the beginning of the year are a great opportunity to take a look at what marketing systems we have in place, hear about new strategies, and make necessary changes.
- Business Strategies - Running a successful dance studio business means you have systems in place for important aspects of your day-to-day operations like student registration, teacher training, customer service, and recital management. I love attending live events to hear what new systems are out there to make my studio run more efficiently and effectively.
- Mindset - More important than networking for growth and success in your business is your mindset. Interacting with highly motivated, encouraging, and inspiring dance studio owners and teachers sparks creativity and innovation. We all need to take a break from routine in order to stay at the top of our game. A change of scenery, especially one that is rich with educational and networking opportunities, can help you spark your creativity, develop new ideas and help you think in innovative ways.
If you invest the time and money to attend a live event for your dance studio business, you can guarantee that you will return home with new tools, valuable contacts, and a renewed approach that will help you manage and grow your dance studio.
Join me for our “Grow Your Studio with Twinkle Star Dance” TSD Live! Events:
January 12-13, 2018 - Vancouver, BC, Canada
January 19-20, 2018 - South San Francisco, CAFebruary 3-4, 2018 - Delanco, NJ
Tiffany Henderson with Amanda Scott
As our whole world becomes more and more digital, people crave more humanity. The good news for us is that dance is one of the most “human” activities. Also, when it comes to caring about our customers studio owners have this handled, almost down to a science.
Now is a great time to own a dance studio! People are yearning for human interaction and want a connection with something emotional and real. Dance cannot be learned while people are scrolling through their smartphones and parents still have to drive their kids to the studio.
All of these personal connections drive our word of mouth factor and increase our bottom line.
However, our target customer, the Millennial Mom, is ever-changing at the speed of light. Trying to figure out how to connect to new dance families is a challenge we all face as dance studio owners.
Today I am sharing three tips on creating online content for your dance studio:
- Create Engaging Content - Content is not facts, schedules, or otherwise general studio information you have listed on your website. It is also not your marketing campaigns or current promotions. Content is who you are, why you teach, and what is in your heart. Your customers want to feel connected to you as the studio owner and you can do this in a healthy, professional way by sharing how students can make the most of their dance class, for example.
- Build content around your three Studio Culture Traits - My three studio culture traits at Tiffany’s Dance Academy are: Inspire, Educate, and Nurture. Your “Studio Culture Traits” are not to be confused with why your studio is the best. These traits are centered around the feeling you want people to have and the community you want to foster at your studio, including the lobby.
- Tell a Story: Be a storyteller of what happens day-to-day at your dance studio. Online content should tell interesting stories that connect and engage your audience. For example, we share quotes, videos, and images of our Tiffany’s Dance Academy “Dad’s on Saturdays” making their daughter’s ballet bun, helping tie shoes, etc.
So you have some ideas for online content, but now what? Join us for the free webinar, “Being Personal in a Digital World” on Wednesday, November 8 at 10:00am PST / 1:00pm EST.