Amanda Stapp Amanda Stapp

5 Reasons to Attend a Live Event

5 Reasons to Attend a Live Event
Tiffany Henderson with Amanda Scott
Twinkle Star Dance



Dance studio owners and teachers are givers. We give class, we give our time, we give knowledge, just to name a few. Sometimes I find myself mid-season with nothing more to give. This empty feeling is why I attend a live event at the beginning of the year to reignite my passion for teaching and running a successful dance studio business.  
Live events are inspiring, motivating, and empowering. The energy that comes from being surrounded by like-minded dance studio owners is contagious. Live Events rekindle my passion for my dance studio business and spark creativity and innovation.
Here are 5 reasons you should attend a Live Event:
  1. Educational Opportunities - The opportunity to learn something new is one of the biggest draws to attending a live event. While I love attending (and hosting) webinars, there are still some educational benefits you only get from a live, face-to-face setting. Live events give you the opportunity to watch and learn from visual cues, body language, and the overall atmosphere of growth.

  1. Networking and Friendship - Running a dance studio can sometimes feel like you are alone on an island. Attending live events with other dance studio owners and teachers forges connections with people who share your same passion for dance, teaching, working with kids, and being a #bosslady.

  1. Marketing Systems - The way we attract and connect with past, present, and future customers is constantly evolving. It’s crucial to the success of our business that we implement new marketing systems and strategies to continue to attract our target customers - the Millennial Mom. Live Events at the beginning of the year are a great opportunity to take a look at what marketing systems we have in place, hear about new strategies, and make necessary changes.

  1. Business Strategies - Running a successful dance studio business means you have systems in place for important aspects of your day-to-day operations like student registration, teacher training, customer service, and recital management. I love attending live events to hear what new systems are out there to make my studio run more efficiently and effectively.
  1. Mindset - More important than networking for growth and success in your business is your mindset. Interacting with highly motivated, encouraging, and inspiring dance studio owners and teachers sparks creativity and innovation. We all need to take a break from routine in order to stay at the top of our game. A change of scenery, especially one that is rich with educational and networking opportunities, can help you spark your creativity, develop new ideas and help you think in innovative ways.
If you invest the time and money to attend a live event for your dance studio business, you can guarantee that you will return home with new tools, valuable contacts, and a renewed approach that will help you manage and grow your dance studio.
Join me for our “Grow Your Studio with Twinkle Star Dance” TSD Live! Events:
January 12-13, 2018 - Vancouver, BC, Canada
January 19-20, 2018 - South San Francisco, CA
February 3-4, 2018 - Delanco, NJ
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Amanda Stapp Amanda Stapp

Three Tips on Creating Online Content for your Dance Studio


How to Create Meaningful Relationships with your Families to Inspire Customer Loyalty
Tiffany Henderson with Amanda Scott
As our whole world becomes more and more digital, people crave more humanity. The good news for us is that dance is one of the most “human” activities. Also, when it comes to caring about our customers studio owners have this handled, almost down to a science.


Now is a great time to own a dance studio! People are yearning for human interaction and want a connection with something emotional and real. Dance cannot be learned while people are scrolling through their smartphones and parents still have to drive their kids to the studio.


All of these personal connections drive our word of mouth factor and increase our bottom line.


However, our target customer, the Millennial Mom,  is ever-changing at the speed of light.  Trying to figure out how to connect to new dance families is a challenge we all face as dance studio owners.


Today I am sharing three tips on creating online content for your dance studio:  
  1. Create Engaging Content - Content is not facts, schedules, or otherwise general studio information you have listed on your website. It is also not your marketing campaigns or current promotions.  Content is who you are, why you teach, and what is in your heart. Your customers want to feel connected to you as the studio owner and you can do this in a healthy, professional way by sharing how students can make the most of their dance class, for example.
  2. Build content around your three Studio Culture Traits - My three studio culture traits at Tiffany’s Dance Academy are: Inspire, Educate, and Nurture. Your “Studio Culture Traits” are not to be confused with why your studio is the best. These traits are centered around the feeling you want people to have and the community you want to foster at your studio, including the lobby.
  3. Tell a Story:  Be a storyteller of what happens day-to-day at your dance studio. Online content should tell interesting stories that connect and engage your audience. For example, we share quotes, videos, and images of our Tiffany’s Dance Academy “Dad’s on Saturdays” making their daughter’s ballet bun, helping tie shoes, etc.


So you have some ideas for online content, but now what? Join us for the free webinar, “Being Personal in a Digital World” on Wednesday, November 8 at 10:00am PST / 1:00pm EST.


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Amanda Stapp Amanda Stapp

Announcing our TSD Live! Events

Join us for our 

2018 TSD LIVE! Events

We are excited to announce our TSD LIVE! Events for January and February 2018! 

Join Tiffany Henderson, owner of 7 dance studio locations with an enrollment of 3,000+ students, for two days of dance studio business seminars.

Vancouver, BC

For the first time ever, Tiffany Henderson presents in Canada bringing her expert advice and experience with running a profitable dance studio business and growing your recreational dance program.

January 12-13, 2018

South San Francisco

Watch an actual Twinkle Star Dance class live and learn from the industry's dance studio business leader, Tiffany Henderson in an intimate setting.

January 19-20, 2018

New Jersey 

Sponsored by Costume Gallery, Tiffany Henderson returns to New Jersey to help studio owners redirect their focus on their recreational dance program and be prepared for their upcoming recitals.

February 3-4, 2018

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Amanda Stapp Amanda Stapp

Introducing ACRO Online Teacher’s Training and Set Student Curriculum!

Exciting News For Twinkle Star Members: Introducing ACRO Online Teacher’s Training and Set Student Curriculum!
Melissa Klassen with Tiffany Henderson and Amanda Scott

At Twinkle Star Dance, we are always looking for fresh and current ways to deliver more value and earning potential to you and your studio. With this in mind, we are very excited to officially announce our new partnership with the Acrobatique AcroDance Syllabus! 
In alignment with our mission to help dance studio owners re-focus their efforts on the backbone of their studio: the 2-6 year old preschooler, and the 6-12 year old beginner, AcroDance programing is a great way to set your preschool and recreational classes apart from those of your competitors! Acrobatique offers the following Online Teacher’s Training and Set Student Curricula:
  • Acrobatique KinderAcro - Twinkle Babies / Twinkle Stars: 
A “Made-For-You” Studio System For Preschoolers Ages 18 months – 5 years old

  • Acrobatique 101 - Showstars Acro: 
A “Made-For-You” Studio System For Beginner Acrobats Ages 6 – 12 years old

Check out Acrobatique Syllabus Creator and Founder Melissa Klassen’s Philosophy: 
“Given my background in both the gymnastics and dance industries, I understood how to teach and spot for the best results - safe, technically-sound students that become stronger dancers overall, using their AcroDance training to compliment their work in other genres.
After creating this system for myself, and seeing such massive improvement in my students, I realized how much Studio Owners also needed access to this information to safely and effectively train their faculty members. My goal then became showing others how to harness this system for themselves.
Studios that utilize the Acrobatique Method learn an incredible system for teaching all levels and ages of AcroDance, drastically shortening the 10-year learning curve! Our “Made-For-You” AcroDance Studio System will give you the tools you need to implement a safe, systematic, and lucrative AcroDance Program at your studio.
Why am I so passionate about passing along my knowledge and expertise to Studio Owners? Because safe and quality AcroDance has ALWAYS BEEN, and always WILL BE, my top-priority.”

The Twinkle Star and Acrobatique Methods work together to create a well-rounded program for your preschool and recreational students. Plus, all the work is done for you, with set lesson plans and video tutorials!

Click below for more information on our exciting new AcroDance offerings!
Click HERE to check out Acrobatique KinderAcro: Twinkle Babies / Twinkle Stars: A “Made-For-You” Studio System For Preschoolers Ages 18 months – 5 years old
Click HERE to check out: Acrobatique 101: Showstars Acro: A “Made-For-You” Studio System For Beginner Acrobats Ages 6 – 12 years old

Click HERE to receive a FREE COPY OF ACROBATIQUE’S E-BOOK: How to Start a New AcroDance Program In Your Studio.

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