preschool dance

The Power of Suggestion in your Dance Studio

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Happy Friday!

I was working with a studio owner this week through Tiffany’s Diamond Circle and they brought up some unresolved fears they had as a business owner. It boiled down to the students at their school not really showing the level of knowledge they expected them to on stage at the recital.  

I think we can all agree that this time of year we find ourselves reevaluating our businesses and wondering how we can continue to grow and attract new customers as we enter next season. The world around us is changing so rapidly, studio owners have to come up with new ways to reach our target customer - the millennial mom.  

Today, I want to share something I imparted on my staff called the power of suggestion. Our entire campaign about registering for the new dance season was built on getting as many students as possible to take two classes (or more) per week. Spoiler alert: it worked!   

Many times potential customers call the studio and they always ask “How many classes should they take?” (listen for this and you will hear it now). Usually my staff responded with something along the lines of most dancers take dance once a week. This year we changed our tune and said most dancers take two.

Registration Day at my studios was on Thursday, April 25 and we created a buzz! We made our online schedule viewable two weeks prior; we passed out dancer evaluations with recommended classes for next season; we offered our best promotion of the year.

Then all of the content we put out around registration day was about the two classes per week being the Best Value and what the Benefits for the Dancer are. We created an infographic and shared it on our website, across our social media pages, and on the email blast about registration being open.

“Skill is gained by consistently pushing the limits of your ability, failing, and trying again. And again. The more you do this, the more skill you build.  If you are only taking one dance class, once a week, there is a limit on how fast your dancer will gain skill. Taking two dance classes per week will increase skill-building opportunities immensely!” Check out the full blog post from here.   

I’m curious to know, what are some ways market for your new dance season? Do you offer a promotion to create a sense of urgency?

Best, Tiffany

Want more dance studio business practices to put in place this season? Catch Tiffany at the Twinkle Star Dance Annual Conference July 12-14 in Orlando.

How can I avoid post-show fallout and retain dancers after recital?


How can I avoid post-show fallout and retain dancers after recital?

You put all your energy into creating a memorable and fun dance recital. It is very disheartening when you struggle to get many of those dancers back again in the fall. In this episode, hear tips on how to prevent post-show fallout and keep those students engaged all year long with Tiffany Henderson, owner of 7 dance studios and creator of Twinkle Star Dance

Check out the latest Dance Studio 411 Podcast with Tiffany Henderson's interview below.

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Catch Tiffany Henderson live at the Twinkle Star Dance Annual Conference July 12-14 in Orlando, FL. See the full schedule and more information at 

2019 Twinkle Star Dance Conference Schedule is Live!


You asked for more workshop-based classes at the 2019 Twinkle Star Dance Annual Conference and we packed the schedule! Now you can spend your valuable time planning social media marketing campaigns, creating holiday shows, and setting your studio's calendar. 

You don't want to miss the Twinkle Star Dance Annual Conference July 12-14at the Sheraton Orlando Lake Buena Vista Resort in Orlando, FL. Space is limited and we are anticipating selling out our venue this year.

View the 2019 Twinkle Star Dance Annual Conference schedule here.

Just listen to what one previous attendee had to say…

“At one time had three very profitable studios. I chose to reduce to a smaller studio to raise my kids. During 2008 the housing problems hit us very hard. We lost our home and I lost my business which was in my backyard. I had to start back from scratch. The first 4 years were basically a negative situation. 
I attended the 2013 conference and to be honest did not follow the curriculum whole-heartedly. I had so many other areas in my life to take care of and the studio was always last on the list. 

I came to the 2017 conference and made the decision to finally get started and follow the program. After this commitment I have added new students monthly. I am excited again and actually have extra money at the end of the month. Last summer, I bought a house and am finally back to where I was before 2008. 

I realized that the love of my studio was what got me through the hard part and after fixing it the rest of my life fell in place. We, as dance teachers, don’t have jobs, we have an extension of our heart and without a healthy studio our hearts suffer. Thank you for helping me heal my heart.” 

Sharon Lanouette,

Sharon’s School of Dance

Learn more and get tickets here.