dance teacher workshop

Part 2: Training the Super Teacher

Another important part of training new preschool and school-aged dance teachers is offering on the job training. Sometimes, we do not have the luxury of having new teachers complete on the job training before they start teaching at our studio. It is still beneficial for them to have some co-teaching hours with yourself or other staff even if they are already teaching on their own.  

There are many benefits to offering on the job training. First, it introduces dance teachers to different forms of dance. I recommend having them complete their training with the class level and age curriculum they are/will be teaching. Second, by offering on the job training hours to new hires it helps you stack your bench at an admin/co-teaching rate. This is a great practice for training new teachers and subs! 

In addition to on the job training, you will have to continue to foster the relationship with your teacher by managing them. I find when it comes to the management of teachers, set clear expectations from day one. You will also want to set a weekly meeting as well as check-ins throughout the year.  

You are the owner of the business, you have all of the risk and responsibility. Set yourself up as the Creative and Executive Director of your studio. All decisions begin and end with you. This starts in the hiring process and helps the dance teachers understand who is in charge and who they report to. If you are onboarding several teachers, hold a new hire meeting prior to training.  

You will also want to schedule ongoing training opportunities for your teachers. Hold weekly teacher meetings at a set day and time each week. Every Tuesday I meet with my teachers to discuss updates to class curriculum, teaching methods, and what’s happening in the studio. Set time aside a few weeks after their initial start date and again mid-season for you to have class observations with your teachers. I suggest completing teacher evaluations and meeting with them for a one-on-one review.  

Dance teachers, much like your dancers, require consistent observation and feedback. When it comes to new season planning, have a set Yearly Check In period. For me this is in January, I have them send me a “Teacher wish list” via email and then set up one-on-ones. This is also a good time for me to find out who needs to adjust their teaching schedule or who may not be returning next season so I know who I need to hire. 

As the owner, I encourage you to have an Open Door Policy for your teachers - make yourself available for private meetings during the year when needed. Schedule weekly meetings which allows you time to assess the physical and emotional state of your teachers. 

Finally, make sure your staff know they are appreciated and valued. You may consider offering Performance opportunities during the holiday shows, recitals, and or professional shows. We host an annual Holiday party and end of season party. You can also add extras like Birthday club and treat your staff to lunch. 

Remember you are their leader - they take all cues from you. If you are too busy, they may not reach out until it is too late.

Check back next week for my tips about nurturing the Super Teacher. 

Learn more about Twinkle Star Dance and get your “Super Teachers” certified at Spark Chicago

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.

Hiring the Super Teacher

After 20+ years of hiring, training, and managing dance teachers I have a few tips and tricks. The first is to always be hiring, not all teachers will make the journey with you and having a “bench” of trained teachers can give you peace of mind and a new teacher in a pinch. 

Lately, the majority of my dance teacher candidates come from paid dance teacher ads on Indeed. Sometimes an ad might not get much attention and it helps to remove the ad for a few days and then repost to “shuffle the deck” if you will. Reserve a set interview day and time so you are not going back and forth with each person about their availability. 

I have a 3-step interview process. After I receive a dance teacher resume, the first step is scheduling the candidate for a phone call or zoom interview. I like to ask them about their availability, dance/teaching experience, and include a scenario based question.

1. Styles of dance they are comfortable teaching/what they have taught

2. Ages of dance they are comfortable teaching/what they have taught

3. Availability - most important

4. What do they think are the most important quality a dance teacher should possess

5. How do they handle a dancer that is acting out in class? (scenario based question)

6. What do they love about dance/teaching dance

7. Dance training they have received

The second step is having them meet me in person at the studio. I invite them to attend our weekly teacher meeting held every Tuesday. The third step is to invite them to a class observation. I have them co-teach with one of my instructors and then ask them to teach a 10-minute portion of the ballet section of a Twinkle Stars class. I tell them that I’m “not looking for content.” 

When hiring dance teachers there are plenty of additional things to consider including compensation and motivation. I try to make my job offer a career dance teaching opportunity by offering full-time teaching hours (20+ hours per week), competitive hourly rates, Medical and Dental insurance, and a matching 401K program. 

Check back next week for my tips about training the Super Teacher. 

Learn more about Twinkle Star Dance and get your “Super Teachers” certified at Spark Chicago

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.

Creating the Super Teacher

Let’s chat about the importance of your preschool and school-aged dance teachers in your studio. I’ll refer to them as “Super Teachers.” 

90% of dance studios are composed of a population of dancers ages 2 - 12. This is your largest pool of potential customers and the majority of your existing customers. 

As a studio owner, you are only one person. If you are teaching all the classes, you simply cannot manage the business in a way that it can grow. Super Teachers are the pathway to growth; they enable you to step away and improve your work/life balance. 

Super Teachers are the lifeblood of any dance studio and will make or break the future financial and emotional success of your dance studio business. 

So how do you create a Super Teacher? 

As a studio owner you are proficient in training dancers as young as 2 years old dance steps of many styles. 

This is proof that you can also train an adult in any style in dance with the proper resources and procedures. In my experience, it’s not that they don’t WANT to teach preschool and school-aged dancers, it is that they don’t KNOW what or how to teach them. 

Learn more about Twinkle Star Dance and get your “Super Teachers” certified at Spark Chicago

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.

Studio Owner OVERCOME Schedule

Studio Owner OVERCOME Schedule for this Thursday, January 14 to Friday, January 15.

All sessions will be recorded and shared with attendees for 30 days following the live event.

Check out class descriptions and register here!

 

Day 1

12:00pm-12:30pm ET/9:00am-9:30am PT 
Welcome and Opening Talk

12:30pm-1:30pm ET/9:30am-10:30am PT 
Guest Speaker - Sandy Coyte

1:30pm-1:45pm ET/10:30am-10:45am PT 
15 Minute Break

1:45pm-2:45pm ET/10:45am -11:45am PT
General Session - TSD Superpowers 

2:45pm-3:15pm ET/11:45-12:15pm PT 
30 Minute Break

3:15pm-4:00pm ET/12:15-1:00pm PT 
General Session - Time to Start Planning

4:00-5:00pm ET/1:00-2:00pm PT 
Movement Class

Day 2

12:00pm-1:15pm ET/9:00am-10:15am PT 
General Session - Creating Cashflow During Covid

1:15pm-2:15pm ET/10:15am-11:15am PT 
General Session - Performing Company

2:15pm-2:30pm ET/11:15am-11:30am PT 
15 Minute Break

2:30pm-3:00pm PT/11:30am-12:00pm PT 
Closing Session

 

GENERAL SESSIONS

Time to Start Planning

Preparing for new enrollments this season while successfully scheduling and marketing your recitals, summer camps, and new season. 

TSD Superpowers

Creative ways to train new teachers and assistant teachers for them to be successful in the classroom. 

Creating Cashflow During Covid

Revenue generators, Understanding and cutting Recital costs, Increasing student engagement and retention.  

Performing Company

Providing performance opportunities for your most invested dancers at your studio plus timeline for recruiting for next season. 

 

Want more inspiration?

Join us live for Studio Owner OVERCOME a two-day virtual conference experience presented by dance studio owner and industry leader, Tiffany Henderson, featuring intimate conversations with women business owners and experts.

Network from the comfort of your home! Studio Owner OVERCOME is scheduled for January 14-15, 2021 and will contain Live Q+A with Expert Panelists, Business Sessions, and Inspirational Keynote. We will be releasing the schedule and class descriptions for Studio Owner OVERCOME very soon.

Solving Pandemic Problems: Marketing to New and Returning Students

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Both Marketing and Parent Communication are things we had to navigate in the changing landscape of Covid-19. In the beginning we decided to share all options for our postponed recitals and what that might look like. We were overwhelmed by the positive feedback we received for our honesty and thoughtfulness. This transparency allowed us to communicate with our dance parents in a new way. 

Marketing 

A silver lining of the pandemic was the creation of our Twinkle Stars Kits. The props were born out of necessity to help keep dancers engaged while they were socially distanced and unable to move around the room. Ultimately, the Twinkle Stars Kits increased our valuable Word of Mouth Marketing in our local community. 

Rethinking Recitals in the Spring lead us to creating a Holiday Show and a Spring Fling in studio performance/filming. These mini-performances provide our dancers tangible goals to work towards in their classes as well as an opportunity to connect with their families.   

In a traditional marketing sense we continued our monthly emails/calls to dancers who were enrolled pre-lockdowns, but have not yet returned. As well as offering 50% off new students registration fees or 50% off tuition of second class if they add a new class in January.  

Parent Communication 

With the Lobby being closed we continue to rely on Zoom Parent Meetings, Emails, and good old fashioned Phone Calls to keep them tuned in to what is happening at the studios. We share Photos and Videos paired with positive quotes from parents about what we are doing to keep kids safe on our website and social media accounts. 

Finally, we offer Dancily virtual only dance sessions and Hybrid dance class options to meet the needs of dancers who are not ready to return to the studio.

Over 300 affiliated studio owners put Twinkle Star Dance into practice in their business and here is what some of them have to say: 

Twinkle Stars makes it simple for us to offer a clear, concise and fun curriculum for young dancers! Implementing the suggested dress code has been a game changer.  Parents love not having to figure out what their dancer will be wearing to dance easy week and I love that it makes our classes look professional and  polished in an age appropriate way. 

Lynne Meyer, MusicWorks! Studio of Performing Arts

The previous owner started using Twinkle Star but never really implemented it. When I took over in 2015 I really overhauled our curriculum and grew my studio 300% in 5 years. Which gave me a nice base once COVID hit.  Twinkle star also helped me navigate the COVID world. My parents came back because of the protocols I had put into place. I was able to do this successfully with the help of TSD. 

Leah Brady, Brockport School of Dance

Twinkle Star Dance helped give me a way to start dancers as young as 2 years old.  It also gave me an easy way to bring on other teachers to help train and prepare them.  Showstars helps to constantly give fresh ideas for hip-hop, jazz and tap to help us stay current on the trends.  Having the outlined plans for summer camps has been very successful.  The Daddy Daughter Dance is always a hit!

Nicole L Eckles, Winterset Ballet and Dance Studio

Want more inspiration? Join us live for Studio Owner OVERCOME a two-day virtual conference experience presented by dance studio owner and industry leader, Tiffany Henderson, featuring intimate conversations with women business owners and experts. 

Network from the comfort of your home! Studio Owner OVERCOME is scheduled for January 14-15, 2021 and will contain Live Q+A with Expert Panelists, Business Sessions, and Inspirational Keynote. We will be releasing the schedule and class descriptions for Studio Owner OVERCOME very soon.