Dance Studio Innovation Series
Tiffany Henderson with Amanda Scott
“Our number one priority is the health and safety of your dance community, this includes the extended families of dancers.”
This has been my guiding principle since March 13, 2020.
When it comes to reopening your dance studio business to in person classes, I encourage you to follow your state and local guidelines. Also, consider reaching out to your local health department to ensure you keep the health and safety of you, your family, staff, and dancers as your top priority.
That being said, here are four things to keep in mind as you navigate reopening your dance studio business during Covid-19:
How do you ensure that your dance community will be safe at your studio?
1.Build consumer confidence.
Make safety decisions based on health and not finances.
Mandatory Zoom Studio Safety Orientations for all dancers - offer these monthly for all new and returning families. This gives them confidence you will enforce rules and have a plan.
Take your time to reopen your studio, rushing can cause mistakes and lead to subsequent shutdowns. The longer you wait, the more information you will have about how the virus transmits and ways to keep dancers safe.
Now that you have done everything to safeguard your dance community and staff, it’s time to look at how the business can weather the storm.
2. Plan for the unknown.
There are two basic ideas, first is to reduce expenses and the second is to create new revenue streams.
Reduce expenses - Lease Modifications, Reduce Administrative Costs, Adjust Class Durations - Teacher Payroll Hours
Create new revenue streams - this can be done through Dress Code, Merchandise, Fees, or New Class Offerings
Simplify the offerings on your menu by making the class names and descriptions very clear for your customers.
3. Focused class scheduling.
“Fewer and Fuller” - if you anticipate less dancers, we need less payroll.
Duration of class includes health safety check in and out.
Know your Break even number - Minimum dancer count.
Think outside the box when it comes to what dancers get with their monthly tuition and/or membership fees.
4. Add value.
Offer special events to keep dancers and families engaged - Family Dance Party, Fire It Up Family Dance Party.
Offer Embedded Content On Demand with Twinkle Star and Showstars Videos for dancers to practice at home.
Class supplies and dancer props - Twinkle Stars Kits
Navigating the New Normal Free Webinar
Seeing a lower percentage of enrollment for your new dance season? You're not alone!
Dance studio owner and industry expert, Tiffany Henderson, shares the dance class offerings you need to include in your new season schedule, the messaging needed in your internal and external marketing campaigns, and Tiffany's business strategies to survive the crisis.
Don't miss this free information Wednesday, August 19th 10:30am PST/ 1:30pm EST. Claim your spot: https://event.webinarjam.com/register/19/0nzpkiv
Meet Tiffany Henderson
Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates seven Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.
