Broker toolkit
A ready-to-paste introduction for candidates, the approved wording for our recognition and research, and the files to send. Current as of October 2026.
Candidate introduction, ready to paste
Use either version as written. If you want to add earnings figures, rankings or claims about children’s health, check with Paul first.
Short version
Twinkle Star Dance Academy is a children’s dance franchise from a family that has run dance studios since 2000. Owners don’t need a dance background: studios are one room with a parent lobby, a remote virtual-assistant team handles calls and billing, and instructors are trained at the brand’s own studios. The total initial investment is $124,000 to $196,000, as listed in Item 7 of the Franchise Disclosure Document.
Full version
Twinkle Star Dance Academy is a children’s dance franchise from a family that has run dance studios since 2000. It started 2026 with three franchised studios, has seven open today, and has ten scheduled by December 31.
The brand won Franchise Update Media’s 2026 Franchise Innovation Award for Most Innovative Use of Data (Products & Services category) and is featured in Entrepreneur’s Hottest Franchise Trends for 2027. Its study of children’s mood in dance class was published in Frontiers in Psychology in June 2026: 85.8% of class sessions ended with mood maintained or improved. The study was observational, so it shows an association rather than proof that class caused the change.
Owners don’t need a dance background. Studios are one room with a parent lobby, and a remote virtual-assistant team handles calls, scheduling and billing. The total initial investment is $124,000 to $196,000, as listed in Item 7 of the Franchise Disclosure Document.
Include this line with either version
This is not an offer to sell a franchise. An offer can only be made through delivery of a Franchise Disclosure Document registered in your state, if applicable.
Approved wording
How to describe our recognition, research and growth accurately. Each line under “Say” is cleared to use as written.
Franchise Update Media award
Winner, 2026 Franchise Innovation Award for Most Innovative Use of Data (Products & Services category), Franchise Update Media.
Dropping the category, “beat 100+ brands,” or calling it the top award in franchising.
Entrepreneur
Featured in Entrepreneur’s Hottest Franchise Trends for 2027: Children’s Education & Enrichment (November/December 2026 issue).
“Top 10 franchise,” “ranked by Entrepreneur,” or any numbered position.
FranServe
FranServe Fran-tastic Brand, 2026.
Calling it an industry award.
Published research
Peer-reviewed study in Frontiers in Psychology (June 2026): 85.8% of class sessions ended with children’s mood maintained or improved. The design was observational.
“Dance improves mental health,” “proven,” “more classes mean better mood,” or comparisons with other activities.
Stanford collaboration
Stanford’s Minds, Experiences, and Language Lab is analyzing de-identified operational data. No findings have been published yet.
Any Stanford result, direction of effect or “Stanford-backed” claim.
Growth
Three franchised studios on January 1, 2026; seven open today; ten scheduled by December 31.
“Ten studios open by year-end,” or mixing company-owned and franchised counts.
Earnings
For financial performance, see Item 19 of the Franchise Disclosure Document.
Revenue, profit, payback period or per-student figures in any form.
Award badge
The Franchise Update Media winner badge, for use beside the approved award line above.
Download the badge (PNG)Questions about wording: Paul Henderson, paul@twinklestardance.com, 925-273-9873.
This is not an offer to sell a franchise. An offer can only be made through delivery of a Franchise Disclosure Document registered in your state, if applicable.