“Staying Power
And the greatest beauty you could clothe your body with
Are the gilded gems of staying power
Like traces of molten gold fusing through your cells
That which has the capacity to overcome, endure, persevere
And stay ever faithful to the soul beneath the person
To the spirit that cauterizes the flames
No matter what
And forever more.”
― Christine Evangelou, Diamonds Through The Dark: The Poetry I Am in Love, Faith and Fire
As a third wave of Covid-19 infections soar and studio owners face restrictions and closures, I want to offer some strength and solidarity. After nine months of operating our business at high stress levels times are getting tough again, but let’s be grateful for the health of our families and clients, the roof over our heads, and the ability to continue to put food on the table.
There is light at the end of the tunnel as several vaccines are in their final stages of approval and distribution. We have to continue to do our part to keep ourselves, our staff, and our dance families safe. I want you to dig down deep for the energy we need to bridge the gap between now and early next year to keep yourself and your business going - Staying power. If you have staying power, you have the strength and determination to keep going until we reach the end.
I am confident that as vaccines are made available, consumer confidence will rise, and people will return to dance in droves. Our dance classes and live performances will be embraced like we haven’t seen in our time - The Roaring 2020s.
Here are five ways to have Staying Power in the Third Wave:
1. Add Value
Go beyond offering dance class services. This season along with our modified Twinkle Star Dance preschool and school aged curriculum we introduced Twinkle Stars Kits (curated cases and props) for each of our in-person and dance-at-home dancers. They even get a new prop to use in class each month!
2. Virtual Dance Classes
Online dance classes are here to stay, enter Dancily - a 30 minute virtual dance class and activity. Dancily is our brand-new, dance-at-home weekly themed dance class! Dancers ages 2-7 and 5-10 enjoy having a creative outlet safe at home, plus they will have fun with our new weekly themes, choreography, printable crafts, and connecting with friends!
3. Make Dance Fun
Revisit your curriculum and the content of your dance classes. We brought back our Twinkle Star Dance Monthly Passports and Themes for dancers ages 2-12 like “Dance Around the World” and added mini camps like “Nutcracker Dance Party.”
4. Keep It Simple
Streamline your recital with Twinkle Star Dance Recital Choreography. Eliminate the hours of back and forth with your teaching staff approving music, costume selections, and choreography. Choose from hundreds of made for stage dance routines (with edited music) plus perfectly paired costumes from Revolution Dancewear.
5. Find Your Community
Now more than ever you need a village to lean into and lift you up. With Twinkle Star Dance you gain access to like-minded entrepreneurs through weekly Twinkle Star Dance Coaching Calls, monthly webinars, and live events. Learn more: https://www.twinklestardance.com/how-it-works
