Treading Water? We can help!

In our seven dance studios across the San Francisco Bay Area we “treading water.” It’s November and the enrollment number we started with in August at the beginning of the new dance season is about the same. Which is about 30% of my enrollment at this time last year. 

In business the name of the game is how can I increase my revenue without also increasing my expenses. Said another way, for our businesses to continue to stay afloat how do we get the dancers currently enrolled to earn us more revenue? 

Here are five ways to start earning more revenue: 

1.Encourage dancers to take 2-3 classes per week

Although we often focus on enrollment numbers, more important is the average tuition per student. You can have 150 students, but if they are only paying you $50 per month you are only earning $7500 in tuition. If you get just half of those dancers to take a second class and pay $30 more that’s an additional $2250 each month.

2.Invite dancers to join your Performing Company  

Create or invite them to an existing performance group that gets them to take an additional class or rehearsal, buy additional costumes, and be more invested in your studio. 

3.Open registration for Mini Camps 

Offering one-hour mini dance camps during weekdays or on the weekends is a great way to earn additional revenue; dancers can even invite their friends to help increase valuable Word of Mouth Marketing to your business. 

4.Increase dancer participation in your Holiday Show and Recital 

Dancers need a goal to work towards and having two performance opportunities per season makes them more invested and better dancers. Shows are also an important revenue stream for our business and offering virtual performances or in studio filmings are very little cost to you.  

5.Don’t forget Studio Swag 

T-shirts, trophies, flowers, etc. Even in Covid-19 climate families want to buy something to commemorate their performance. 

Want more inspiration? Join us live for Studio Owner OVERCOME a two-day virtual conference experience presented by dance studio owner and industry leader, Tiffany Henderson, featuring intimate conversations with women business owners and experts. 

 Gain Insight and Expert Advice on: 

• Battling Burnout 

• Managing Cash Flow

• Optimizing Additional Revenue Streams 

• Planning a Recital Experience 

• Marketing to New and Returning Dancers 

• Hiring, Training, Managing Teachers and Staff 

Network from the comfort of your home! Studio Owner OVERCOME is scheduled for November 12-13, 2020 and will contain Live Q+A with Expert Panelists, Business Sessions, and Inspirational Keynote. We will be releasing the schedule and class descriptions for Studio Owner OVERCOME very soon.

Increase dancer engagement and retention

Bring a fresh, exciting look to your preschool dance classes in the new season! 

Introducing the Twinkle Stars Kit and Showstars POP Kit - curated props for preschool and school-aged dancers designed to meet dancers at their appropriate age and stage. 

Created by dance industry expert, studio owner, teacher, and mom, Tiffany Henderson.

The Twinkle Stars Kit for ages 2-6 includes an adorable case, wand, tiara, and scarf. The Showstars POP Kit for ages 5-7 includes a dance case, pom poms, ribbon wand, and scarf. 

Twinkle Stars Kits help turn dance class into a sensory experience and keep dancers engaged in the studio and at home. 

Twinkle Star Dance affiliated studios receive wholesale pricing on the Twinkle Stars cases and props.

Order Twinkle Stars Kits here: https://barresafe.com/collections/twinkle-kit

TWINKLE STAR DANCE WORKS!

We know what works for your 2-6 year old dance program. 

Twinkle Star Dance is a proven system, in current practice at hundreds of studios in diverse locations, and will absolutely work very well with your studio. No question. Implement the Twinkle Star Method and watch your studio's recruitment, enrollment and retention skyrocket. 

Your teachers will love having these resources at their fingertips, and you will love what it does for your studio.

Learn more: https://www.twinklestardance.com/how-it-works

Three Silver Linings of Virtual Events

The pandemic changed everything, but some things changed for the better. 

One of the most valuable aspects of any professional dance studio owner event is the opportunity to grow and expand your network. Whether it’s a multi-day conference with hundreds of attendees or a half-day workshop with 20 people, connecting with dance studio owners who share similar challenges and responsibilities is a huge benefit for attendees.  

Today, that same power of community and growth is happening online through virtual events. Attending a virtual conference is a new experience for many of us that offers many new benefits. 

Virtual events: 

• Expand your network. Without travel costs, attendees can participate from almost anywhere they have internet access. You have the opportunity to listen and learn from other studio owners faced with the same challenges as you - hear how they have weathered the storm and created new streams of revenue for their dance studio business. 

• Lower your training costs. Access to industry professionals and business sessions used to cost upwards of hundreds of dollars per attendee, plus additional expenses for travel, lodging, food, etc. making them not accessible to many studio owners. By attending virtual events, you can access all the content for a small studio fee. 

• Learn on your own time. All the business sessions, speaker panelists, and other conference content will be available for a few weeks after the conference ends. So, even if you can’t attend the entire live conference, you can still benefit from the event. 

Have questions about how to attend? Contact the Studio Owner OVERCOME team at amanda@twinklestardance.com or 925-583-2830. 

Upcoming virtual events:

• November 12-13, 2020 - Studio Owner OVERCOME

Join us live for Studio Owner OVERCOME a two-day virtual conference experience presented by dance studio owner and industry leader, Tiffany Henderson, featuring intimate conversations with women business owners and experts. 

 Gain Insight and Expert Advice on: 

• Battling Burnout 

• Managing Cash Flow

• Optimizing Additional Revenue Streams 

• Planning a Recital Experience 

• Marketing to New and Returning Dancers 

• Hiring, Training, Managing Teachers and Staff 

Network from the comfort of your home! Studio Owner OVERCOME is scheduled for November 12-13, 2020 and will contain Live Q+A with Expert Panelists, Business Sessions, and Inspirational Keynote. We will be releasing the schedule and class descriptions for Studio Owner OVERCOME very soon.

Gain Renewed Energy to Build Back your Dance Studio Business

GUEST SPEAKER: JESSICA AGUIRRE

Emmy-award winning journalist, Jessica Aguirre, shares how she overcame personal struggles to attain professional success. Plus, how she maintains resilience and recharges in the new normal.

About Jessica Aguirre

Jessica Aguirre is the 6 and 11 p.m. evening anchor at NBC Bay Area News and an Emmy award winning journalist. Jessica has been a primetime, evening anchor, in the Bay Area for over 20 years.

She began her career at the Spanish Language network, Univision, while attending the University of Miami. Before arriving in the Bay Area in 1998 she anchored and reported in Los Angeles and Miami, earning Emmy awards for her series on the struggles of migrant children and for her investigative work on child molesters as well as an Associated Press award for her series chronicling the struggle of boat people fleeing Cuba. During her tenure at NBC Bay Area Jessica won an Emmy for her poignant series, on the emotional journey of an East Bay transgender teen and her efforts to preserve her fertility before undergoing sex reassignment surgery, another Emmy for her live coverage of the "Ghostship" warehouse fire in Oakland and for field anchoring from the deadly Sonoma and Napa county firestorms.

Most recently Jessica was inducted into the National Academy of Television Arts & Sciences Silver Circle for twenty-five years of excellence in television journalism.

Studio Owner OVERCOME

Join us live for Studio Owner OVERCOME a two-day virtual conference experience presented by dance studio owner and industry leader, Tiffany Henderson, featuring intimate conversations with women business owners and experts. 

Network from the comfort of your home! Studio Owner OVERCOME is November 12-13, 2020 and contains Live Q+A with Expert Panelists, Business Sessions, and Inspirational Keynote.

Learn more: https://www.pinnacledanceconference.com/pinnacle-live

Ready to hire, train, and manage new staff?

GUEST SPEAKER: LILLIAN STEINLE

Lillian Steinle shares her unique approach to hiring, training, and managing Millennials and Gen Z in the new normal. Plus, how she and her staff create a family atmosphere that extends to their clients. 

About Lillian Steinle

Lillian Steinle is the Regional General Manager of the Campo Di Bocce restaurant locations. Her philosophy in managing these fast paced, high volume facilities is using a hands-on approach to develop a fun and successful team. 

Lillian has over thirty years of experience as a restaurant general manager, she has managed at family owned and corporate restaurants, as well as opening larger hotels for Marriott and Hilton. In 2007, she moved to then-recently opened Campo Di Bocce of Livermore. Her dedication and care have helped the unique, ambitious restaurant flourish since its inception.

She is an active member of the California Restaurant Association and many local city organizations to improve the Livermore area for local businesses.

Her consistent hard work and display of respect and care in her position have garnered her great admiration among her peers and staff who, under Lillian’s leadership, truly feel as though they are a part of a “Family.'

Studio Owner OVERCOME

Join us live for Studio Owner OVERCOME a two-day virtual conference experience presented by dance studio owner and industry leader, Tiffany Henderson, featuring intimate conversations with women business owners and experts. 

Network from the comfort of your home! Studio Owner OVERCOME is November 12-13, 2020 and contains Live Q+A with Expert Panelists, Business Sessions, and Inspirational Keynote.

Learn more: https://www.pinnacledanceconference.com/pinnacle-live