Studio Owner OVERCOME Schedule

Studio Owner OVERCOME Schedule for this Thursday, January 14 to Friday, January 15.

All sessions will be recorded and shared with attendees for 30 days following the live event.

Check out class descriptions and register here!

Day 1

12:00pm-12:30pm ET/9:00am-9:30am PT 
Welcome and Opening Talk

12:30pm-1:30pm ET/9:30am-10:30am PT 
Guest Speaker - Sandy Coyte

1:30pm-1:45pm ET/10:30am-10:45am PT 
15 Minute Break

1:45pm-2:45pm ET/10:45am -11:45am PT
General Session - TSD Superpowers 

2:45pm-3:15pm ET/11:45-12:15pm PT 
30 Minute Break

3:15pm-4:00pm ET/12:15-1:00pm PT 
General Session - Time to Start Planning

4:00-5:00pm ET/1:00-2:00pm PT 
Movement Class

Day 2

12:00pm-1:15pm ET/9:00am-10:15am PT 
General Session - Creating Cashflow During Covid

1:15pm-2:15pm ET/10:15am-11:15am PT 
General Session - Performing Company

2:15pm-2:30pm ET/11:15am-11:30am PT 
15 Minute Break

2:30pm-3:00pm PT/11:30am-12:00pm PT 
Closing Session

GENERAL SESSIONS

Time to Start Planning

Preparing for new enrollments this season while successfully scheduling and marketing your recitals, summer camps, and new season. 

TSD Superpowers

Creative ways to train new teachers and assistant teachers for them to be successful in the classroom. 

Creating Cashflow During Covid

Revenue generators, Understanding and cutting Recital costs, Increasing student engagement and retention.  

Performing Company

Providing performance opportunities for your most invested dancers at your studio plus timeline for recruiting for next season. 

Want more inspiration?

Join us live for Studio Owner OVERCOME a two-day virtual conference experience presented by dance studio owner and industry leader, Tiffany Henderson, featuring intimate conversations with women business owners and experts.

Network from the comfort of your home! Studio Owner OVERCOME is scheduled for January 14-15, 2021 and will contain Live Q+A with Expert Panelists, Business Sessions, and Inspirational Keynote. We will be releasing the schedule and class descriptions for Studio Owner OVERCOME very soon.

Solving Pandemic Problems: Marketing to New and Returning Students

Both Marketing and Parent Communication are things we had to navigate in the changing landscape of Covid-19. In the beginning we decided to share all options for our postponed recitals and what that might look like. We were overwhelmed by the positive feedback we received for our honesty and thoughtfulness. This transparency allowed us to communicate with our dance parents in a new way. 

Marketing 

A silver lining of the pandemic was the creation of our Twinkle Stars Kits. The props were born out of necessity to help keep dancers engaged while they were socially distanced and unable to move around the room. Ultimately, the Twinkle Stars Kits increased our valuable Word of Mouth Marketing in our local community. 

Rethinking Recitals in the Spring lead us to creating a Holiday Show and a Spring Fling in studio performance/filming. These mini-performances provide our dancers tangible goals to work towards in their classes as well as an opportunity to connect with their families.   

In a traditional marketing sense we continued our monthly emails/calls to dancers who were enrolled pre-lockdowns, but have not yet returned. As well as offering 50% off new students registration fees or 50% off tuition of second class if they add a new class in January.  

Parent Communication 

With the Lobby being closed we continue to rely on Zoom Parent Meetings, Emails, and good old fashioned Phone Calls to keep them tuned in to what is happening at the studios. We share Photos and Videos paired with positive quotes from parents about what we are doing to keep kids safe on our website and social media accounts. 

Finally, we offer Dancily virtual only dance sessions and Hybrid dance class options to meet the needs of dancers who are not ready to return to the studio.

Over 300 affiliated studio owners put Twinkle Star Dance into practice in their business and here is what some of them have to say: 

Twinkle Stars makes it simple for us to offer a clear, concise and fun curriculum for young dancers! Implementing the suggested dress code has been a game changer.  Parents love not having to figure out what their dancer will be wearing to dance easy week and I love that it makes our classes look professional and  polished in an age appropriate way. 

Lynne Meyer, MusicWorks! Studio of Performing Arts

The previous owner started using Twinkle Star but never really implemented it. When I took over in 2015 I really overhauled our curriculum and grew my studio 300% in 5 years. Which gave me a nice base once COVID hit.  Twinkle star also helped me navigate the COVID world. My parents came back because of the protocols I had put into place. I was able to do this successfully with the help of TSD. 

Leah Brady, Brockport School of Dance

Twinkle Star Dance helped give me a way to start dancers as young as 2 years old.  It also gave me an easy way to bring on other teachers to help train and prepare them.  Showstars helps to constantly give fresh ideas for hip-hop, jazz and tap to help us stay current on the trends.  Having the outlined plans for summer camps has been very successful.  The Daddy Daughter Dance is always a hit!

Nicole L Eckles, Winterset Ballet and Dance Studio

Want more inspiration? Join us live for Studio Owner OVERCOME a two-day virtual conference experience presented by dance studio owner and industry leader, Tiffany Henderson, featuring intimate conversations with women business owners and experts. 

Network from the comfort of your home! Studio Owner OVERCOME is scheduled for January 14-15, 2021 and will contain Live Q+A with Expert Panelists, Business Sessions, and Inspirational Keynote. We will be releasing the schedule and class descriptions for Studio Owner OVERCOME very soon.

Solving Pandemic Problems: Recitals and Show Profits

In a typical season at our dance studios we announce our Recital themes and measure for costumes in October; we continue to sign new students up on a case-by-case basis until we close enrollment in February; dancers perform in the Recital early-Mid June and our season ends June 30. 

As of today we have yet to announce our Recital themes or dates for 2021. 

Because of Covid-19 our theaters are not allowing rentals until July 2021 so we are looking at pushing our recital to late July/early August. For Plan B, we have outside venues. For Plan C we have in studio filming and a virtual performance (much like we did for our Holiday shows). 

In talking with Twinkle Star Dance studio owners each week I know I am not alone when it comes to getting creative with Recitals this year. 

Recitals are an important revenue stream for our business as well as a tangible goal for our dancers and staff to work towards each season. Keep in mind with increased Covid-19 precautions like limited capacity (including performers) we will have to consider our expenses and how to cut costs to produce our shows.

Three quick cost saving Recital tips: 

1. Cut down on Recital expense and/or use your studio as a low cost alternative. 

2. Combining classes for Recital or performance experience will allow you to maximize expensive theater cost. 

3. Use Twinkle Star Dance choreography to cut down on back and forth (your valuable time and energy) with your teachers.

Over 300 affiliated studio owners put Twinkle Star Dance into practice in their business and here is what some of them have to say: 

“We have not done a holiday show in years.  With enrollment down we needed to bring in more income.   By using Twinkle Star Dance we assigned each age group a dance and all the teachers are able to teach the same choreography, allowing us to easily combine classes for our show.”

Carolyn Coskren, Dance Inspirations

“Ms Devyn loves the twinkle star and show stars curriculum, it helps her so much in preparing confidently for her littles and level 1 and 2 classes. She appreciates both the documents and the video choreography that is so helpful and time saving for her in putting together as many classes as she needs to prepare through the week.! It’s a plus that the program is so put together and easy to utilize. Also our parents appreciate knowing that the dance curriculum our studio uses is quality instruction and in progression for each students ongoing dance education.” 

Tanya Kimber, Apologia Dance & Martial Arts

Want more inspiration? Join us live for Studio Owner OVERCOME a two-day virtual conference experience presented by dance studio owner and industry leader, Tiffany Henderson, featuring intimate conversations with women business owners and experts. 

Network from the comfort of your home! Studio Owner OVERCOME is scheduled for January 14-15, 2021 and will contain Live Q+A with Expert Panelists, Business Sessions, and Inspirational Keynote. We will be releasing the schedule and class descriptions for Studio Owner OVERCOME very soon.

Solving Pandemic Problems: The Great Dance Teacher Shortage

What can Twinkle Star Dance do for dance studio owners in the midst of a global health and socioeconomic crisis? 

Enter The Great Dance Teacher Shortage. Does any of the following sound familiar to you? 

• Teacher asks to cut down their class hours because they took a second job. 

• Teacher asks to cut down their hours because they are going back to school. 

• Teacher sends in their resignation letter via email three hours before their class. 

• Teacher asks to only teach online classes, but you only have in person teaching positions available.

• You post dance teacher job listings, but aren’t getting any qualified candidates. 

• You reach out to local universities, but aren’t getting any qualified leads. 

If you are facing “The Great Dance Teacher Shortage” like we are at our studios, you simply can't find new dance teachers. The good news is you are not alone and with the right system in place you can train new teachers - including student teachers - to continue to keep your dance studio business afloat. 

Our proven video-based Twinkle Stars and Showstars curriculum and teacher training system allows you to train Teen/Senior dancers during “The Great Dance Teacher Shortage” without adding extra work to your busy schedule. 

Over 300 affiliated studio owners put Twinkle Star Dance into practice in their business and here is what some of them have to say:   

“I love Twinkle Star dance because it gets my instructors all on the same page and is also a great go to place for quick class ideas.  I am also very very grateful for the support, the ideas, and the subscriber calls with Tiffany.  These have helped me run my business through this incredibly difficult time.  Tiffany is incredibly generous with all of her ideas as well just completely real about what she is going through and to be with others going through the same thing, it is so helpful.  I will be a Twinkle Subscriber for life after all the pandemic support that I have received.  Thank you so much!” 

Jennifer Aversa, Dance Connections 

“Our classes for our youngest dancers were always very good and creative. Twinkle Star helped us get organized with additional material for class, especially the monthly lesson plans and the holiday material. The presentation of the classwork has improved so much on this program! The support of this group under the leadership of Tiffany and Amanda has been incredible during the pandemic!”

Marie Kasuska, Raise the Barre 

“We love Twinkle Stars curriculum and the videos work great for my busy staff.  I have seen so much progress with my younger dancers now that we are consistent with each level.  All the teachers are now teaching the same material and they are ready to move up the following year.  We also love the dress code, prop box and the monthly "speciality" dances.  Thank you Tiffany and Amanda for all that you do to make Twinkle Star stand out and be the best curriculum for young dancers.”  

Terri Sinani, Next Step Dance Studio

Want more inspiration? Join us live for Studio Owner OVERCOME a two-day virtual conference experience presented by dance studio owner and industry leader, Tiffany Henderson, featuring intimate conversations with women business owners and experts. 

Network from the comfort of your home! Studio Owner OVERCOME is scheduled for January 14-15, 2021 and will contain Live Q+A with Expert Panelists, Business Sessions, and Inspirational Keynote. We will be releasing the schedule and class descriptions for Studio Owner OVERCOME very soon.

Recital Readiness for 2021

As Covid-19 vaccinations start being distributed and consumer confidence grows I am anticipating we will see an increase in our dancer enrollment and ultimately participation in our annual recitals for 2021.

Recitals are not only an important revenue stream for our dance studio businesses. Recitals are also a tangible goal for dancers and teachers to work towards as well as an opportunity for dancers to feel successful. Nothing can replace the thrill of performing! 

In the spring and winter of 2020 we explored “Recital Reimagined” with variations of Virtual Performances, In-studio Showcases, Outdoor Performances, Recording/Movie Viewing, and more. What were some of the types of recitals you offered in 2020?  

Ultimately, I was surprised by how personal my virtual and in-studio recorded shows felt and all the positive feedback I received from my dancers, their families, and my staff. Recitals provide a valuable connection to you and your business with the dancer's family and your extended community (even virtually). 

Looking ahead to Recitals this year, we are anticipating being outdoors in June/July 2021 with the possibility of a limited capacity theatre performance.  

This January we are sharing Recital information with our parents and dancers which includes Recital Plans A, B, C… We are announcing our recital theme later this month through a parent Zoom announcement with catchy marketing graphics and information on a dedicated landing page on our website. 

To keep dancers engaged in their classes, I am creating a “Spring Fling” mini-performance in March with dances about bugs, flowers, and rainbows. Dancers will opt into the Spring Fling mini shows and perform in the studio wearing their dress code and accessories either recorded or with a limited capacity audience pending our local guidelines. 

While I have enjoyed “the great pause” and a moment to catch my breath to reflect on over 20 years in the dance studio business, I am eager to get creative and get planning for Recitals in 2021.