Staying Power in the Third Wave

“Staying Power 

And the greatest beauty you could clothe your body with 

Are the gilded gems of staying power

Like traces of molten gold fusing through your cells 

That which has the capacity to overcome, endure, persevere

And stay ever faithful to the soul beneath the person

To the spirit that cauterizes the flames 

No matter what

And forever more.” 

― Christine Evangelou, Diamonds Through The Dark: The Poetry I Am in Love, Faith and Fire

As a third wave of Covid-19 infections soar and studio owners face restrictions and closures, I want to offer some strength and solidarity. After nine months of operating our business at high stress levels times are getting tough again, but let’s be grateful for the health of our families and clients, the roof over our heads, and the ability to continue to put food on the table. 

There is light at the end of the tunnel as several vaccines are in their final stages of approval and distribution. We have to continue to do our part to keep ourselves, our staff, and our dance families safe. I want you to dig down deep for the energy we need to bridge the gap between now and early next year to keep yourself and your business going - Staying power. If you have staying power, you have the strength and determination to keep going until we reach the end. 

I am confident that as vaccines are made available, consumer confidence will rise, and people will return to dance in droves. Our dance classes and live performances will be embraced like we haven’t seen in our time - The Roaring 2020s. 

Here are five ways to have Staying Power in the Third Wave: 

1. Add Value 

Go beyond offering dance class services. This season along with our modified Twinkle Star Dance preschool and school aged curriculum we introduced Twinkle Stars Kits (curated cases and props) for each of our in-person and dance-at-home dancers. They even get a new prop to use in class each month!  

2. Virtual Dance Classes 

Online dance classes are here to stay, enter Dancily - a 30 minute virtual dance class and activity. Dancily is our brand-new, dance-at-home weekly themed dance class! Dancers ages 2-7 and 5-10 enjoy having a creative outlet safe at home, plus they will have fun with our new weekly themes, choreography, printable crafts, and connecting with friends! 

 3. Make Dance Fun 

Revisit your curriculum and the content of your dance classes. We brought back our Twinkle Star Dance Monthly Passports and Themes for dancers ages 2-12 like “Dance Around the World” and added mini camps like “Nutcracker Dance Party.” 

4. Keep It Simple 

Streamline your recital with Twinkle Star Dance Recital Choreography. Eliminate the hours of back and forth with your teaching staff approving music, costume selections, and choreography. Choose from hundreds of made for stage dance routines (with edited music) plus perfectly paired costumes from Revolution Dancewear. 

5. Find Your Community 

Now more than ever you need a village to lean into and lift you up. With Twinkle Star Dance you gain access to like-minded entrepreneurs through weekly Twinkle Star Dance Coaching Calls, monthly webinars, and live events. Learn more: https://www.twinklestardance.com/how-it-works

Seamlessly transition to virtual dance classes

What is Dancily?

Dancily is our brand-new, dance-at-home weekly themed dance class! Dancers ages 2-7 and 5-10 enjoy having a creative outlet safe at home, plus they will have fun with our new weekly themes, choreography, printable crafts, and connecting with friends!

Why it's important for studio owners and dancers

Dancily is created to be a virtual dance experience. Dance studio owners save on payroll while offering a dance at home membership for families.

How to access

Studio Owners that opt into the Dancily online service receive exclusive access to our themed virtual dance parties for ages 2-7 and 5-10. Cost is $99 for Twinkle Star Dance subscribers and $149 for non-Twinkle Star Dance subscribers month-to-month; cancel or opt in at any time.

What is Included:

• Dancily Marketing graphics

• Dancily Marketing copy and class descriptions

• Dancily Weekly class outline

• Dancily Class links to share directly with your dancers

• Dancily Emails with theme and prop information to share directly with your dancers

• Dancily Printable crafts

Learn more: https://bit.ly/dancily

TWINKLE STAR DANCE WORKS!

We know what works for your 2-6 year old dance program.

Twinkle Star Dance is a proven system, in current practice at hundreds of studios in diverse locations, and will absolutely work very well with your studio. No question. Implement the Twinkle Star Method and watch your studio's recruitment, enrollment and retention skyrocket.

Your teachers will love having these resources at their fingertips, and you will love what it does for your studio.

Pushing forward in your dance studio

FREE DANCE STUDIO OWNER WEBINAR

Feeling stressed about your future? You are not alone. Dance Studio Owner and Industry Expert, Tiffany Henderson, shares how she's setting small personal goals, maintaining a gratitude mindset, and surrendering to the uncertainty.

Plus, Tiffany's tips for increasing revenue with your current dancer enrollment, planning a Holiday Show experience, and how she's treading water into the New Year.

Listen here: https://bit.ly/3klsukY

Renewed Buzz for Preschool and School-Aged Dance Classes

While we still have less than 40% of our dancers back and enrollment is slow to grow we are seeing an uptick in friend referrals through invaluable Word of Mouth Marketing. 

At Tiffany’s Dance Academy we’ve always had a strong Twinkle Star Dance preschool and Showstars Dance school aged curriculum, but recently across our seven dance studio locations we are also seeing increased dancer engagement and retention. Once dancers decide it is safe to return to dance class they are enjoying their experience and telling all their friends.  

Word of Mouth marketing is considered the most valuable form of marketing for your business. According to Nielsen, a global marketing research firm, 92% of consumers believe recommendations from friends and family over all forms of advertising.   

Over the last eight months we focused on “connecting” instead of “collecting” dancers. Rather than thinking about the dancers that haven’t returned to the studio yet, we channeled our energy into the dancers that are back and making their experience great.

This renewed buzz about our dance classes has unleashed the power of word of mouth in our local communities.

Here are the three E’s we followed to increase Word of Mouth Marketing: 

1. Engage—Give the gift of connection. Focus on quality customer service and ask for reviews. Don’t be afraid to tap into emotions like dance class bringing a sense of normalcy and connection during trying times.     

2. Equip—Give them reasons to talk. We added value to our dance classes by introducing Twinkle Stars Kits - curated dancer props and cases - that help make dance class a sensory experience. Dancers ages 2-6 and 5-9 receive a case and props when they register for dance class, plus a new prop each month that corresponds with the theme. 

3. Empower—Give different ways to talk and share. We created an Adapted Twinkle Stars Curriculum - which incorporates monthly passport themes. Parents love sharing pictures of their dancers with their props on social media like their Twinkle Bears on the first day of dance and Turkey headbands for November’s Turkey Hop.   

We invite you to join us for an inspirational Studio Owner OVERCOME webinar event this Thursday, November 12 at 1:00pm ET/ 10:00am PT. 

Dance Studio Owner and Industry Expert, Tiffany Henderson, shares her tips for maximizing the holidays in your dance studio, increasing revenue with your current dancer enrollment, and how she's treading water into the New Year. 

Don't miss this crucial information. Claim your spot: https://event.webinarjam.com/register/22/q1pl6h9

Free Webinar: Studio Owner OVERCOME

FREE DANCE STUDIO OWNER WEBINAR EVENT

We invite you to join us for an inspirational Studio Owner OVERCOME webinar event this Thursday, November 12 at 1:00pm ET/ 10:00am PT.

Dance Studio Owner and Industry Expert, Tiffany Henderson, shares her tips for maximizing the holidays in your dance studio, increasing revenue with your current dancer enrollment, and how she's treading water into the New Year.

Don't miss this crucial information. Claim your spot: https://event.webinarjam.com/register/22/q1pl6h9