Part 3: Secrets to Building a Successful Performing Company with Tiffany Henderson

Join dance studio owner and industry expert, Tiffany Henderson, for her three-part webinar series as she explores how to clearly define your goals to create a balanced Company program for you and your dancers. 

In this session Tiffany shares her insight and strategy for longevity from her 24+ years of owning and operating multiple dance studio locations, including:

1. Identifying your goals and objectives for the team 

2. Offering inclusive intensive dancer programs

3. Balancing your Performing company events

4. Creating and fostering community 

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.

Recital on my Mind

Producing recitals is one of my favorite things to do as a studio owner. After all, dance is a performance art and getting dancers on stage is an opportunity for them to feel successful after working hard in class each week. 

Recitals are an important, tangible goal for dancers and teachers to work towards. This is why I am a big advocate for having multiple performance opportunities each season. When planning performances consider offering: 

• Dancing Holiday Magic - Nov/Dec

• The Nutcracker - Nov/Dec

• Performing Company Showcase - Feb 

• Spring Fling - March

• Storybook Twinkle Stars Showcase - May/June

• The Big Show - May/June

Recitals are also an important and crucial revenue stream for our businesses. In the last few years, we created a recital participation fee that is inclusive of the performance, costume, tights, action photos, video, and participation ribbon/medal. Recital tickets are purchased separately with reserved seating and tiered pricing. We also offer dance studio swag like tshirts, Twinkle Bears, trophies as well as concessions during the event. 

This season I’m challenging myself to really focus on engaging the “once a week dancer” with additional performance opportunities. I’m offering a Daddy Daughter Dance for dancers to perform with a father-figure. I’m creating a Mom’s Dance for mothers and caretakers to participate in. I’m inviting all dancers to participate in the Finale by learning a few eight counts of a “camp dance” they can perform together as a cast at the end of the show.

Free Webinar

On top of offering the Twinkle Stars and Showstars Curriculum and Choreography subscriptions, Tiffany strives to provide real-time business insights from her experience of owning and managing multiple dance studio locations. Each month she holds free webinars. Learn more: https://www.twinklestardance.com/webinars

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.

Festive Fun in Your Studio

‘Tis the season for adding extra Holiday Events in your studio. Hosting a Holiday Mini Camp or Nutcracker Tea Party markets your dance classes, increases revenue in short/slow months,  fosters community and customer loyalty, as well as shares the magic of the Holiday season.  

Some Holiday Events to consider hosting: Spooktacular in October, Nutcracker Tea Party in November, plus Holiday Mini Camps in December and January. 

Don’t make it too hard to participate! Keep your Holiday Events open to current, past, and future students. You can charge a fee or make the event FREE if you bring a friend that’s not currently enrolled at the studio.  

Plan on marketing Holidays Events 2-3 weeks prior to your date with email and text message blasts to your mailing list, boosting a Facebook event, and studio announcements/newsletters.    

The day of the event, welcome dancers by decorating the studio in the theme, having music playing, and gifting goody bags. Be sure to offer a promotion for new students to try or register for a dance class. 

Free Webinar

On top of offering the Twinkle Stars and Showstars Curriculum and Choreography subscriptions, Tiffany strives to provide real-time business insights from her experience of owning and managing multiple dance studio locations. Each month she holds free webinars. Learn more: https://www.twinklestardance.com/webinars

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.

Adding Magic to Preschool Dance Classes

Bring a fresh, exciting look to your preschool and school-aged dance classes in the New Year! Curated class materials like Passports and Dance Journals as well as the Adventures of Twinkle Bear Book Series increase student enrollment, engagement, and retention. 

PASSPORTS AND DANCE JOURNALS 

Add fun to your classes each month and track dancer progress with the Twinkle Stars Passport Books and Showstars Dance Journals! The Passports and Dance Journals are used with the Twinkle Stars and Showstars curriculum as your guide. We provide an outline each month for each age level and class. Coordinating stickers accompany each Passport and Dance Journal.

Passports and Dance Journals help preschool and school-aged dance teachers organize lesson plans with a focus on specific Skill Building each month. Center Movements keep the class fresh and introduce dancers to new and challenging material throughout the year. The Just For Fun section provides videos that follow the holidays and seasons.

The Passport and Dance Journal also serves as a monthly scrapbook for the dancers, with a place for a photo or writing prompt. Concluding with a Certificate of Completion for the class The Twinkle Star Dance Passports and Dance Journals are the perfect companion to your Twinkle Star Dance classes.

ADVENTURES OF TWINKLE BEAR BOOK SERIES 

The Adventures of Twinkle Bear Book Series are dance-along adventures that introduce monthly themes and narratives into your Twinkle Stars dance class. 

Instructor books are printed on high quality, thick, 11 x 17 paper. They are colorful and delightful! There are 4-6 dance exercises in each of the books and they come with an audio version too that is perfect to use in your dance class. Purchase individually or purchase the entire series. Series includes:

• Twinkle Bear Goes to Ballet

• Twinkle Bear Goes to Tap Class

• Adventures of Twinkle Bear: Twinkle Bear Goes on a Picnic

• Adventures of Twinkle Bear: Twinkle Bear Hosts a Tea Party

• Adventures of Twinkle Bear: Twinkle Bear Goes to the Zoo

• Adventures of Twinkle Bear: Share the Love

• Adventures of Twinkle Bear: Pumpkin Party

• Adventures of Twinkle Bear: Nutcracker

Learn more about Twinkle Star Dance and our live teacher certifications: https://www.twinklestardance.com/how-it-works

Free Webinar

On top of offering the Twinkle Stars and Showstars Curriculum and Choreography subscriptions, Tiffany strives to provide real-time business insights from her experience of owning and managing multiple dance studio locations. Each month she holds free webinars. Learn more: https://www.twinklestardance.com/webinars

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.

Nurturing your Studio Community

Happy November! Now is the time of the year when the number of new enrollments start to dwindle as we transition into the busy holiday season.

Not to worry, we know inquiries from new students will pick back up in January. We have exciting promotions to capture new friends to enroll in our Twinkle Babies and Twinkle Stars classes at the start of the year.

I like to remind myself the months of November and December are a great time to focus our attention on marketing internally to the dancers currently enrolled and help nurture our studio community. 

Over the next few weeks, I’ll share various programming ideas you can incorporate at your dance studio to keep your dancers and families engaged.

This one might seem obvious, but I like to use themed props to add fun to dance class!

For example, we have a class set of autumnal-colored scarves that our Twinkle Star Dance classes use along with “Colors of the Wind” a choreographed ballet center stretch and movement. 

This November we are doing a line dance to “The Git Up” in all of our classes. Then during Parent Observation week this month, we are inviting the parents to join in the fun with a Family Hoedown.  

December is a fun time to use jingle bells. Our Twinkle Babies love dancing to “Jingle Bells Opposites” and hearing the jingle of the bells and the tapping of their toes. 

Another great prop is a star wand. Our Twinkle Stars enjoy using star wands and dancing to “Twinkle, Twinkle Christmas Star.”

Learn more about Twinkle Star Dance and our live teacher certifications: https://www.twinklestardance.com/how-it-works. 

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.