Recital Inspiration...A Message for the Brave

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May is winding down and I have been here before...a mixed tape of emotions ranging from excitement to exhaustion and the overwhelming thoughts of starting all over again in a few short months. As this season closes, I am starting my 20th year as a dance studio owner.

Most days I feel like my job is the absolute best and yet some days I am dreaming of an escape to a far away land where responsibilities are a distant memory, Canada eh? In past years I motivate myself into the next season with the replaying message of how I am helping change and shape the lives of young dancers. This year it is different. Going into my 20th year I am motivated by own strength, perseverance, and bravery.  

I, much like you, took the risk of starting my own business and family at the same time. I rode the waves of change while steering my ship through calm and treacherous seas. Twenty years ago, I wouldn’t have considered my own strength, nor would have I lauded my own success without giving credit to those around me “helping” me. Twenty six year old Tiffany would have said that I had a “good team” and that the love and support of my family, which I am forever grateful, was the sole reason I was successful. I feel differently now and I see the impact of embracing my own power.  

My sixteen year old daughter recently wrote me a beautiful Mother’s Day card and in one sentence called me a “Boss” and wrote that she hopes someday someone will tell her she is “just like her mom.” She watches me do hard things daily. I am the leader, I gave myself that title, and I am the one who has to step up and do what so many won’t. YOU, my friends, are the same!  You embody the strength and bravery that leads to your success.  Own your power, embrace it, and watch it be carried on in all those who are around you.  

Best wishes for a fantastic Recital,

Tiffany

Want more dance studio business inspiration and practices to put in place next season? Catch Tiffany at the Twinkle Star Dance Annual Conference July 12-14 in Orlando.

Giving the Gift of Dance

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Repurposing Recital Costumes and Dancewear to Share the Joy of Dance

When the founder of Traveling Tutus Inc.®, Jenna Fleetwood, looked at all of the costumes hanging in her closet prior to leaving for college she thought to herself, “there has to be a better use for these.” After searching she soon discovered that there was a need to connect dancers in North America with aspiring dancers all around the world. Little did she know that the vision of collecting and shipping costumes would become a lifelong passion; the desire to put the gift of dance in every child hands, regardless of socio-economic status. Now 10 years later, Traveling Tutus, a registered 501(c)3 non-profit, provides new and gently used dance attire to children around the world to instill confidence, self-expression, and joy through the gift of dance.

Traveling Tutus, based out of Central Florida, primarily donates to children in international orphanages, children's homes, title-one schools, foster care, hospitals, and other non-profits with a focus on children. Always sending costumes free of charge internationally, as well as domestically. In the past 10 years, thousands of children in over 30 different countries have received dance costumes.

Traveling Tutus believes unneeded costumes and dance attire are a precious resource that can be repurposed to bring joy to children all around the world. Through the collection and distribution of these no longer needed items, children all over the world experience one of life's greatest joys, dance.

As anyone involved with dance knows, dance can be used to instill confidence, give joy, and foster self-expression. A once use recital costume tucked in the back corner of a closet can do so much more good if given the chance. Traveling Tutus has always been about helping show dancers how they can use dance to make an impact. Teaching them how generosity can take on many forms, but when you seek to encourage and support others, even something as simple as donating a used costume can do so much good. 

“Traveling Tutus started out of a desire to see my own personal dance costumes go to a better cause. I had just graduated high school and had no idea just how big it would become. Through the years, it has been amazing to witness the support of thousands of dance studios, businesses, and dancers around the country. Traveling Tutus would not be what it is today without our generous partners that support us both financially and through the gift of new and gently used costumes. It is truly a team effort! I love knowing that we are not only providing dancers a place to recycle their beloved costumes but also giving joy to so many little ones around the world. I am honored to get to be a connector between the two!" says Founder, Jenna Fleetwood.

Some ways that you can spread the gift of dance:

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Become a Partner

Our monthly partners are the backbone of our growing organization! For $20/month or more you can play a huge part in sending dance-wear around the world. You can sign up at travelingtutus.org/partner

Our monthly partners allow us to be able to: 

• Ship costumes domestically

• Ship costumes internationally 

• Use the best shipping methods to make the biggest impact 

• Ship freight to multiple outreach organizations at once

• Add new countries on a regular basis 

• Provide quality dancewear to orphanages, children’s homes, low income schools/studios, hospitals, and foster care

• Share the gift of dance with hundreds of children each month

Financial Donations

If you feel led to give a donation to our mission you can do so at travelingtutus.org/give or mail a check to Traveling Tutus Admin, 213 New York Ave., St. Cloud, FL 34769. All donations are used in advancing the mission of Traveling Tutus, bringing the gift of dance to children around the world.

Create a Fundraising Page

If you love social media, you can create your very own fundraising page to share with your family and friends. Anyone can create a page! You can also create a team and together reach an even bigger goal! To learn more visit travelingtutus.org/campaign

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Donate Costume or Host a Collection Drive
Traveling Tutus is always in need of donations of ballet costumes, ballet slippers, new tights (black, pink, tan) and leotards. After gathering your items, please visit travelingtutus.org/donate for shipping instructions and to fill out our gift-in-kind form. 

Ready to Donate? Traveling Tutus will be accepting donations at Twinkle Star Dance Annual Conference in Orlando July 12-14. Learn more information and register here: https://www.twinklestardanceconference.com

The Power of Suggestion in your Dance Studio

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Happy Friday!

I was working with a studio owner this week through Tiffany’s Diamond Circle and they brought up some unresolved fears they had as a business owner. It boiled down to the students at their school not really showing the level of knowledge they expected them to on stage at the recital.  

I think we can all agree that this time of year we find ourselves reevaluating our businesses and wondering how we can continue to grow and attract new customers as we enter next season. The world around us is changing so rapidly, studio owners have to come up with new ways to reach our target customer - the millennial mom.  

Today, I want to share something I imparted on my staff called the power of suggestion. Our entire campaign about registering for the new dance season was built on getting as many students as possible to take two classes (or more) per week. Spoiler alert: it worked!   

Many times potential customers call the studio and they always ask “How many classes should they take?” (listen for this and you will hear it now). Usually my staff responded with something along the lines of most dancers take dance once a week. This year we changed our tune and said most dancers take two.

Registration Day at my studios was on Thursday, April 25 and we created a buzz! We made our online schedule viewable two weeks prior; we passed out dancer evaluations with recommended classes for next season; we offered our best promotion of the year.

Then all of the content we put out around registration day was about the two classes per week being the Best Value and what the Benefits for the Dancer are. We created an infographic and shared it on our website, across our social media pages, and on the email blast about registration being open.

“Skill is gained by consistently pushing the limits of your ability, failing, and trying again. And again. The more you do this, the more skill you build.  If you are only taking one dance class, once a week, there is a limit on how fast your dancer will gain skill. Taking two dance classes per week will increase skill-building opportunities immensely!” Check out the full blog post from Tiffanydance.com here.   

I’m curious to know, what are some ways market for your new dance season? Do you offer a promotion to create a sense of urgency?

Best, Tiffany


Want more dance studio business practices to put in place this season? Catch Tiffany at the Twinkle Star Dance Annual Conference July 12-14 in Orlando.

Uniformity Onstage: Recital Makeup

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Christine Dion, CEO of Mode Dion

It's recital time and that means making sure everyone has their dance moves down and their costumes looking sharp. But what about makeup? Performers need uniform, easy to apply, long lasting stage makeup to enhances features and is age appropriate. Street makeup just won't do. Stage makeup is designed to be perspiration resistant and has richer pigments than street makeup so it shows up under stage lights. Application is also important as even the best stage makeup applied incorrectly can distort and over power features.

Keeping your makeup application uniform is very important and truly improves the overall look of the show. Here are a few tips below to create a complete stage face:

Twinkle Stars (dancers ages 3-6)

Children have cute little faces that are bright and animated but on stage their small more delicate features can fade and be hard to see. A little makeup on these tiny performers applied correctly goes a long way. Children are not at ease with someone poking around their eyes and hate keeping still for any length of time. Mascara, liner, and lipstick can prove particularly difficult. Twinkle Stars look sweet in pink lips and cheeks. Here are a few easy make-up techniques that have worked well for me.

Click here for steps, tips and video for Ages 3-6 http://modedion.com/ages-3-6-dance-stage-makeup/

Show Stars Minis and Juniors (dancers ages 5-12)

Choosing Eyeshadow Color

Keep eye shadow neutral. Choose between a dark brown or burgundy brown tone to define, a peach warm tone to balance eyes along the bone and a light cream highlight shade for the lid and under brows to lift and open eyes. Our eyeshadow double as eye liners due to the rich pigment content so this does make lining easier but application is the same for pencils as well. It is best to avoid liquid liners as they can come across to bold and heavy. Be sure to leave open lines at the eye corners for the White Pencil to be applied in between. Shimmer can really enhance features especially on cheek bones, inner eye corners, on center of eye lids even at the center of lips.

Click here for steps, tips and video on stage eyes http://modedion.com/stage-eyes-step-by-step/

Choosing Lip Color

It can be a nice look for a Junior to be in a softer lip shade than the bold true reds often used for stage on a more mature performer. However if your Junior performers are dancing with the Senior performers throughout the recital then all should be in the same lip shade for better uniformity. These colors have been carefully selected to compliment skintones, look great under stage lights and still be age appropriate. Choose between a soft red like our Rhubarb or a true red like our Stage Red Lip Duos.

Click here for tips and video on stage lips. http://modedion.com/stay-put-lip-duo-step-by-step/

Choosing Cheek Color

A soft red tone is best and should compliment the lip shade. Be sure to stay away from orange under tones as they quickly turn under hot lights.

Click here for steps, tips and video and create the perfect stage cheeks http://modedion.com/stage-cheeks/

Be sure to see our Twinkle Stars and Show Stars makeup looks live in the wonderful Fashion Show at the Twinkle Star Dance Annual Conference July 12-14 in Orlando, FL. Learn more here: https://www.twinklestardanceconference.com

About Christine

Christine Dion has been guiding new performer's in the Talent Industry for over 35 years as an Author, Columnist, Speaker, Artist and Image Consultant. Her background includes: New model development for ELITE Modeling Agency, Director of John Casablanca's Modeling School L.A., Head Instructor for John Robert Powers Finishing School, Beverly Hills & Owner/Director of MODE DION Image & Self Development Center, L.A.. Christine has created numerous television shows and videos on self improvement. She has worked with pageant queens, actors, models, dancers and children of public figures with the goal they look and feel their very best in the public eye. As a professional makeup artist Christine has worked internationally for commercials, television, fashion photography and theater. She created Mode Dion Cosmetics for the special needs of performers. As an author Christine has written and created numerous national beauty columns for leading industry magazines, and wrote the popular book "High Performance Beauty" (Princeton Press). Her latest book "RISING STAR Skills to Empower & Achieve" is a must read for performers seeking success in the Talent Industry. She currently speaks across the country educating performers on Beauty, Professional Makeup and Public Image. See more about Christine Dion, her makeup artistry and training articles at modedion.com

How can I avoid post-show fallout and retain dancers after recital?

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How can I avoid post-show fallout and retain dancers after recital?

You put all your energy into creating a memorable and fun dance recital. It is very disheartening when you struggle to get many of those dancers back again in the fall. In this episode, hear tips on how to prevent post-show fallout and keep those students engaged all year long with Tiffany Henderson, owner of 7 dance studios and creator of Twinkle Star Dance

Check out the latest Dance Studio 411 Podcast with Tiffany Henderson's interview below.

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Catch Tiffany Henderson live at the Twinkle Star Dance Annual Conference July 12-14 in Orlando, FL. See the full schedule and more information at www.twinklestardanceconference.com.