2020 dance studio challenge

Why Good Children's Dance Teachers Are Important

160816twinklestars-005.jpg

Why Good Children's Dance Teachers Are Important

Tiffany Henderson with Amanda Scott

If you look at the demographics within your dance studio business you will find 90% of your enrollment is comprised of dancers ages 2 - 12. Often times, when you first open your studio you are a “one woman show” and as your enrollment grows, classes are added to your schedule. Soon you are teaching 10 hours per week, 25 hours per week, 40+ hours per week in addition to all the other tasks it takes to manage your business and it becomes overwhelming!

I am here to remind you that being a “one woman show” as a dance studio owner is not sustainable. You are only one person! If you are teaching all the classes yourself, you simply cannot manage your business in a way that it can grow. Good children’s dance teachers are the pathway to growth for your business. They enable you to step away and improve work/life balance. Dance teachers are the lifeblood of any dance studio and will make or break the future financial and emotional success of your dance studio business.

To put it lightly, finding good children’s dance teachers is difficult. Dance is a niche market and our pool of qualified dance teacher applicants is sparse and sometimes non-existent. This is because dance teachers come to us with different backgrounds and training - mostly with little to no “preschool” or “school-aged” dance teaching experience; they prefer teaching high school and/or advanced dancers. Dance teacher applicants may have limited skills or little professional dance training or they only proficient in select styles - Modern or Advanced Ballet, for example. In addition, dance teachers sometimes have limited teaching availability due to second or other full-time jobs and geographical restrictions. Finally, most Universities and professional training programs don’t educate or ready dance students for a career teaching preschool or school-aged children dance.

So how do we find good children’s dance teachers? We don’t, we create them. As a studio owner you are proficient in training dancers as young as 2 years old dance steps of many styles. This is proof that you can also train an adult any style in dance with the proper resources and procedures. In my 20+ years of owning dance studios I have found it is not that dance teachers don’t WANT to teach preschool and school-aged dancers, it is that they don’t KNOW what or how to teach them.

Join Tiffany for her next small-group coaching session on Teacher Management this Friday, October 11 at 9:30am PST/ 12:30pm EST.


Have a vision for your dance studio business, but unsure of the steps you need to take or systems you need to implement to get there?

Join industry expert and dance studio owner Tiffany Henderson for the 2020 Dance Studio Owner Challenge.

Benefit from Tiffany’s 20 years of dance studio management and business strategy on a wide variety of topics including how to expand to multiple studio locations, how to hire and train teachers for your preschool and school-aged programs, and how to sell your business successfully.

This 10 month small group coaching and discussion runs September 2019 to May 2020 and includes:

  • Monthly Small Group Coaching and Discussions

  • Monthly Studio Accountability Check In’s and Measurements

  • Discounted Live Event Pricing

Ready to make 2020 your most successful and profitable dance season yet? Let’s get started: http://bit.ly/2020dance

Episode 3 - "Part 1: Revenue"


Tiffany Henderson is an industry expert, speaker, and the owner of seven Tiffany's Dance Academy locations in California. She is the founder of the Twinkle Star Dance program implemented in over 300 dance studios world wide.


Episode 3 ”Part 1: Revenue”

In our third episode of “How to Survive Dance Studio Life” Tiffany talks about what aspects of our job as dance studio owners put us out of balance and why often times they aren’t essential to the bottom line. Listen to the two reasons she thinks we over complicate things when it comes to making decisions in our business and how it causes us to lose sight of what is most important - Revenue and Recital. Tiffany also shares how she is refocusing on her teachers and class curriculum this season. Be sure to tune in next week to “Part 2: Recital.”

Check back every Wednesday for more inspiration on “How to Survive Dance Studio Life” with Tiffany Henderson.

As Tiffany embarks on her 20th dance season join her for the 2020 Dance Studio Owner Challenge. Starting this September, gain exclusive access to monthly small-group coaching calls with Tiffany Henderson and a private community of like-minded studio owners. Click to Learn More.

How to Survive Dance Studio Life PODCAST

Tiffany Henderson is an industry expert, speaker, and the owner of seven Tiffany's Dance Academy locations in California. She is the founder of the Twinkle Star Dance program implemented in over 300 dance studios world wide. 

Episode 1 “Finding Inspiration

Tiffany is back from summer vacations and dance teacher conferences and back in her studios. This year she is beginning her 20th season in business as Tiffany’s Dance Academy and is “shaking up” her personal schedule. Listen to where Tiffany is drawing her inspiration from, how she feeds her creativity, and a day in the life of a successful studio owner.  

Check back every Wednesday for more inspiration on “How to Survive Dance Studio Life” with Tiffany Henderson.

As Tiffany embarks on her 20th dance season join her for the 2020 Dance Studio Owner Challenge. Starting this September, gain exclusive access to monthly small-group coaching calls with Tiffany Henderson and a private community of like-minded studio owners. Click to Learn More.

Announcing the 2020 Dance Studio Owner Challenge

Have a vision for your dance studio business, but unsure of the steps you need to take or systems you need to implement to get there? Join industry expert and dance studio owner Tiffany Henderson for the 2020 Dance Studio Owner Challenge.

Benefit from Tiffany’s 20 years of successful dance studio management and business strategy on a wide variety of topics including how to expand to multiple studio locations, how to hire and train teachers for your preschool and school-aged dancers, and how to sell your business.

This 10 month small group coaching and discussion runs September 2019 to May 2020 and includes: 

  • Monthly Small Group Coaching and Discussions

  • Monthly Studio Accountability Check In’s and Measurements

  • Discounted Live Event Pricing 

Sample topics of discussion: 

  • Schedule 

  • Competition 

  • Revenue 

  • Dancewear 

  • Website 

  • Marketing 

  • Costumes 

  • Events 

  • Enrollment 

  • Company 

  • Staff Management 

  • Teacher Training 

What do you have to gain? 

  • Community 

  • Accountability 

  • Business Expertise

Ready to make 2020 your most successful and profitable dance season yet? Let’s get started.

Tiffany Henderson is an industry expert, speaker, and the owner of seven Tiffany's Dance Academy locations in California. She is the founder of the Twinkle Star Dance program implemented in over 300 dance studios world wide.



Standing Out When You Are the “Old Studio” in Town

62179159_10157404810739809_7741123877488558080_o.jpg

Tiffany Henderson with Amanada Scott 

It’s August, a brand new studio pops up down the street and here I am beginning my 20th dance season. Being the “it” studio for preschool and school-aged children often defaults to who has the shiniest, newest mirrors and not necessarily who has the best track record for training dancers and creating kind humans. However, today I want to talk about how being the established studio has its perks. 

From the years of sweat, tears, and success building your dance studio business comes wisdom - something new studios cannot just “Amazon Prime” and have in two days. You have weathered the storms of beloved dancers quitting and you are no longer occupied with all the “one woman show” tasks that consume you those first few years.    

As I enter my third decade in this business, I am always finding new and exciting ways to connect with my customers; especially now that I am not the dance teacher they have starting day one at the studio. Our goal as dance studio owners is to create meaningful relationships with our dancers and families to inspire customer loyalty. 

Here are four things you can do today to connect to your dance families: 

  1. Host Live Events 

    • Schedule a “Back to Dance” night at the studio and stream your event on Facebook live. Introduce yourself as the owner, talk about why you founded your studio and your mission statement. 

    • Set up a “Free Trial Week” for new and current dancers to sample a class on your new season schedule, offer a promotion for them to register that day (for example, waive their registration fee), and give out goody bags. 

  2. Create Engaging Content Online 

    • Write weekly or monthly blog posts focusing on the experience you create at your studio. Themes can be what to expect on the first day of dance class, the benefits of taking 2 classes per week, why you have a dress code, etc.  

    • Highlight classes weekly on Facebook and Instagram with a cute photo or short video. 

  3. Have Good, Old-fashioned Conversations 

    • Phone calls - You or a member of your staff should be answering the phone from 9:00 am - 5:00 pm during regular business hours. Call dancers who were previously enrolled and not yet in classes this season to see how they are doing and if you can help get them registered. 

    • In the lobby - Walk through the lobby during some of your recreational classes and introduce yourself to the parents, ask them about their experience at the studio, and how their dancer is liking the class. 

    • Online - Offer an incentive to your current customers when they share a review on Google or refer a friend.  

  4. Connect to Your Curriculum and Teachers 

    • At my studio we use Twinkle Star Dance. Talk to your staff and dance families openly about the curriculum you offer, why it is important, and how it benefits their dancers.

    • Advertise that your teachers are trained on the same curriculum and that you provide consistent training across the board.  

As Tiffany embarks on her 20th dance season, join her for the 2020 Dance Studio Owner Challenge. Starting this September, gain exclusive access to monthly small-group coaching calls with Tiffany Henderson and a private community of like-minded studio owners. Check back for more information.